About | wellknownafghanistan

About our Market

Our Marketing Strategy

Focus on B2B models (Business to Business) in 2 phases of Short and Long terms:

Short term:
- Distribute the popular and high demanded products to obtain an appropriate position in market.
- Advertise Canadian NHP (Natural Health Products) and OTC (Over The Counter) in Afghanistan
Long term
- Present products of manufacturers who grants exclusive right of distribution
- Attend to Governmental Tenders
- Humanitarian activities
- Establish a chain pharmacies in deferent provinces

Market Brief

• 1,500 Pharmacies License Holder

• 3,500 Company License Holder

• 12,462 pharmacies (19.1/S.Km or 4.2/10,000 person)

• 230 registered foreign fabricators

• Over 8,000 registered foreign drugs

• Local Fabricators; 21

• Ministry of defence's annual drug purchase; US $45 Million

• Drug Annual value in 2011- 2012: US $1.5 Billion (26% of total expenses spent in Health)

• Expectation rate of increasing the value of Importation drugs per year: 25.3% to 32.2%

Our Business Aspects

(Exclusive Distribution, Privet Labeling, and Own Formulas)

WKC, as a member of Well Known Group Of Companies, has a very strong team in marketing and distribution Canadian products out of the country. It encourages every manufacturer to work with us, and it provide us a good opportunity to convince them for granting their in the Middle East.

In order to keep our business’s confidential aspects and reduce our product’s cost price; we plan to develop our business by . It may need site license and we could import NHP or buy from domestic fabricators in bulk package. Then pack them by pack/label license holder inside Canada.

Our Strengths

Access to competitive price by contract manufacturing and privet labeling.
Access to the local market through own distribution center inside Kabul.
Sell in cash through own company.
Safety in transferring money through international banking system.
Direct importation and distribution of products for 12,462 pharmacies through own company.
Afghanistan with 35 million populations is a new and high potential market for Canadian products.
Network: Over 15 years experience of exporting pharmaceutical products to Afghanistan.
The only exist products at this market comp from factories nearby Iranian, Turkish, Arabic, Indian and Chinese. Canadian products are high demanded if would be available.
Ethnicity: Tribes and races differentiation affects in Afghanistan because usually deal through same community. Having a center in the heart of drug distribution center allows us to connect and cooperate with nation though their race.
Reputation: Canada was a member of troops in war and people like this country.
New Security Condition: The recent presidency election that made base on nation high participation rate, and guarantee how people support the country’s safety at future.
New Economy Condition: Since 15 years, an economy structure has made by privet sector in Afghanistan, ports and road are rebuilt, and many countries are doing business there actively.
New registration rule put us in a better position than our competitors since 2015 because it is for evacuating and permitting import drugs into Afghanistan base on WHO and US instructions.

Financial Risks

Security: Although money transactions are safe through Afghanistan banks, Afghanistan experienced a bankruptcy by one privet bank. That bank purchased by government and runs again.
Unstable Rules: Instability in governmental rules makes Bribery popular in Afghanistan.
Transportation: Except air shipment, goods should transit UAE, Pakistan, and Iran.

Credit facilities: Letter of credit issue by Afghanistan normally doesn’t accept by Canadian banks. European banks signed agreements with local banks of Afghanistan recently to cover risks and we believe we could convince Canadian banks to approved letter of credits.

About our Market

Access to competitive price by contract manufacturing and privet labeling.

Access to the local market through own distribution center inside Kabul.

Sell in cash through own company.

Safety in transferring money through international banking system.

Direct importation and distribution of products for 12,462 pharmacies through own company.

Afghanistan with 35 million populations is a new and high potential market for Canadian products.

Network: Over 15 years experience of exporting pharmaceutical products to Afghanistan.

The only exist products at this market comp from factories nearby Iranian, Turkish, Arabic, Indian and Chinese. Canadian products are high demanded if would be available.

Ethnicity: Tribes and races differentiation affects in Afghanistan because usually deal through same community. Having a center in the heart of drug distribution center allows us to connect and cooperate with nation though their race.

Reputation: Canada was a member of troops in war and people like this country.

New Security Condition: The recent presidency election that made base on nation high participation rate, and guarantee how people support the country’s safety at future.

New Economy Condition: Since 15 years, an economy structure has made by privet sector in Afghanistan, ports and road are rebuilt, and many countries are doing business there actively.

New registration rule put us in a better position than our competitors since 2015 because it is for evacuating and permitting import drugs into Afghanistan base on WHO and US instructions.